BSCOM/234T: Discussion – Charisma

Respond to the following in a minimum of 185 words:

According to the textbook, charismatic people attract us with their charm and demeanor. We find people credible if they display a blend of enthusiasm, trustworthiness, competence, and power. Using power examples on page 221 as well as forms of communication (upward, downward, outward etc located beginning on page 352.

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Provide an example of a communication strategy where charisma is leveraged by upper management to influence employee buy-in toward downsizing of an organization.


Provide an example of a communication strategy where you would use charisma to influence people who are close to you to provide you with funds to start a business.
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